![]() Live multicasting is a term that specifically refers to sending live video to multiple platforms (Zidivo,Facebook, YouTube, Twitter, etc.). ![]() ![]() But it’s the same basic concept behind multistreaming, which is why the terms are often confused. It happens at the network level, so unless you’re a network administrator you’ll never even know it’s there. Multicast is a method of routing data from one computer to multiple computers, called recipients, across a network. Two of those are “multicast” and “live multicasting”, which in some places are used interchangeably with multistreaming. This means you can set up one livestream and reach viewers on your website, YouTube, Facebook, Instagram and other social networks.Įven though the term is straightforward, it can be confused with some existing terms. It is the process of live streaming to multiple platforms or destinations. Multistreaming is one of those technical terms that actually means what it says. What exactly is it and how does it work? You’re about to find out. You want to livestream to all your fans or customers, wherever they are.
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